{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI","title":"How To Measure the Value and Success of Your Podcast with Tara McMullin","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/989f6e0e\"></iframe>","width":"100%","height":180,"duration":3718,"description":"I thought it’d be fun to take you behind the scenes and talk through how and why I decided to invest in starting this podcast, how it all works behind the scenes, and a look back a year into podcasting. To help me answer the question of if it's been worth it, I’m delighted to bring my friend Tara McMullin to discuss just that.\r\n\r\nKey Take-aways:\r\n\r\n- How do you evaluate the ROI of a podcast?\r\n- My decision-making process and how long I was willing to give it \r\n- The strategy behind my podcast and what business goals I was trying to achieve\r\n- How much time goes into producing a single podcast episode","thumbnail_url":"https://img.transistorcdn.com/HRs9DZmBS3RQgcFBs6ru_0TP86Ifi_bbNBqTrnI3FJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDVk/NjE1YzQyMDkzZWI5/ZTg4MjdjNzIwODc5/ZTdjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}