{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Strong New York Podcast","title":"Building a Beverage Brand with Yanni Hufnagel, Founder of Lemon Perfect","html":"","width":"100%","height":180,"duration":3472,"description":"In this episode of The Strong New York Podcast, host Kenny Santucci sits down with Yanni Hufnagel, Founder and Executive Chairman of The Lemon Perfect Company, to explore the journey of building one of the fastest-growing beverage brands in America.\nYanni shares the highs and lows of launching Lemon Perfect—a flavorful, zero-sugar lemon water —and what it takes to stand out in the highly competitive beverage industry. From reformulating products and landing major retail partnerships to maintaining resilience through it all, Yanni offers a candid look at the entrepreneurial grit behind his success.\nThey discuss the health benefits of Lemon Perfect, its mission to revolutionize how America hydrates, and Yanni’s unexpected path from NCAA basketball coach to wellness-driven CEO. With only 10 calories and packed with vitamin C, Lemon Perfect is more than a beverage—it’s a movement.\nTune in for an inspiring conversation about hustle, hydration, and the relentless pursuit of greatness.\n\n00:00 Introduction and Sponsor Message\n00:15 Strong New York Event Announcement\n00:38 Welcome to the Podcast\n00:56 Guest Introduction: Yani Huff Nagel\n01:15 Discovering Lemon Perfect\n01:36 Challenges in the Beverage Industry\n02:55 The Evolution of Lemon Perfect\n04:55 Overcoming Setbacks and Reformulation\n12:49 Packaging and Market Strategy\n28:49 Future Goals and Reflections\n30:22 Building a Culture of Retention and Health\n30:43 Disrupting the Beverage Industry\n32:48 From Basketball Coach to Entrepreneur\n36:47 The Challenges of Entrepreneurship\n40:28 Celebrity Endorsements and Strategic Partnerships\n44:30 Innovation and Future Plans\n48:03 Expanding Distribution and Market Reach\n56:01 Conclusion and Final Thoughts","thumbnail_url":"https://img.transistorcdn.com/2Xk0ZfTav_YYXRVY33jR580T6b9XsLam3nbonxuWOrE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ODY5/ODY1MDY4ZWQyNzg0/OWQxOThmY2JlMTc3/MDExOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}