{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Titans of Healthcare","title":"#19 - Building Powerful Healthcare Brands: Insights from Industry Leaders","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/98aa5edd\"></iframe>","width":"100%","height":180,"duration":2519,"description":"Our guests:Linda Smith, VP Marketing & Communications at ProgenyHealthBoh Hatter, Partner & CMO at Sage Growth PartnersSara Strom, VP Marketing at twenty30 healthIn this episode, we discussed:Personalization and Mission-Driven Branding: Emphasize the importance of tailoring messages and having a strong mission.Employee Advocacy: Utilize employee and leadership voices to amplify the brand.Creative Resurgence: Creativity and storytelling in branding are making a comeback.Measurement and Internal Advocacy: Assessing brand health through proxies like sales and using internal advocacy.Foundational Content: Invest in a strong piece of thought leadership content as a cornerstone of your branding efforts.Learn more about each Guest Company!ProgenyHealth https://www.progenyhealth.com/Sage Growth Partners https://sage-growth.com/twenty30 health https://twenty30.health/Our sponsors for this episode are:Sage Growth Partners https://sage-growth.com/Quantum Health https://quantum-health.com/","thumbnail_url":"https://img.transistorcdn.com/p89ZchPu14YEpyOclEMouFC5Shikd72YKDhB7dAuQXU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI4ODMxLzE2NDYz/NDc2OTItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}