{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"From the Marines to Launching a Brand, Validating an Idea with Brick & Mortar, and More with Robert Nelson | Just Mystic CEO (#171)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/98b7a1aa\"></iframe>","width":"100%","height":180,"duration":2993,"description":"Robert Nelson of Just Mystic clothing joins to discuss how he's built and incredibly successful apparel brand by bucking the trend and starting from a brick and mortar location. Robert discusses the tactics he used as well as the strategy and data analysis behind his approach.\nTOPICS DISCUSSED IN TODAY’S EPISODE\nUsing a location to build a brand\nD2C vs Brick and mortar\nFeedback and validation from pop-ups\nMoving from brick and mortar to online\nRiding the wave\nTakeaway’s from the military: leadership\nCoS unlock\nBeing brilliant with the basics\nBridging offline with online\nResources:\nJust Mystic\nJim Huffman website\nGrowthHit\n \nAdditional episodes you might enjoy:\nStartup Ideas by Paul Graham (#45)\nNathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)\nHow I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)\nRyan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)\nHow We're Validating Startup Ideas (#51)\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}