{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Like a Fintech","title":"Making the Most of Sponsoring, Organizing and Attending Fintech Events | Nikolay Sabev, Fintech Growth Strategist","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/98c6c2e3\"></iframe>","width":"100%","height":180,"duration":2441,"description":"Araminta and Nikolay Sabev, FinTech growth strategist and ex-CMO of Paynetics, discuss the importance of in-person events in today’s tech-driven world.. Nikolay shares strategies for selecting the right events, whether large or small, and the value of both brand-building at big conferences and relationship-building at smaller, niche gatherings. Nikolay emphasizes the importance of preparation, understanding the event's audience, and leveraging personal connections. The episode also covers the practicalities of booth presentations, the significance of deploying engaging representatives, the role of personal branding and speaking engagements as part of a comprehensive event marketing strategy. Practical examples and anecdotes from recent events illustrate the balance between creativity and strategic planning necessary for successful event participation.\n\nUseful links:\n\nFind Nikolay Sabev on LinkedIn: https://www.linkedin.com/in/nikolaysabev/\n\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \n\nMint Studios website: https://www.mintcopywritingstudios.com/\n\nFor show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast\n\nFintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack\n\nOur website: https://www.fintechmarketinghub.com/ \nOur podcast: https://www.fintechmarketinghub.com/podcast\n\nThis episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/\n\nKey topics discussed:\nStrategic Event Selection is Crucial\nPreparation and Personalization Drive Results\nSatellite and Side Events Offer High Value\nCreativity and Personal Branding Make Booths Stand Out\nBalance Brand Awareness with Sales Objectives\nTimestamps:\n00:00 Introduction : The Importance of In-Person Events in B2B FinTech\n01:02 Guest Introduction: Nikolay Sabev\n01:38 Choosing the Right Events for Your FinTech\n06:06 The Value of Satellite Events\n11:48 Personalized Follow-Ups and Networking...","thumbnail_url":"https://img.transistorcdn.com/p4z9HdTvl2PMMe-z87LJ9JnNcyUwWc0fHDpHoKBtVlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzc1/ZTk1ZDc0NWEzMGRm/ZjJiZjYyOGU1YmQ4/ZTNjYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}