{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand to Scale","title":"From Invisible to Influential: Jack on Building Authority That Drives Growth","html":"","width":"100%","height":180,"duration":5178,"description":"How do you go from being invisible in your industry to becoming the person everyone knows, trusts and wants to work with?\nIn this episode of Brand to Scale, Jess Morgan sits down with Jack Dyer, founder of Storytold, to explore how founders, CEOs and business leaders can build authority, increase their visibility and turn their reputation into a driver of business growth.\nJack’s own journey is a great example. After starting with around 740 LinkedIn followers, he spent six months posting consistently before reaching 1,000. Then things began to accelerate. Around 18 months later, his audience had grown to almost 60,000, creating clients, podcast appearances, teaching opportunities and ultimately helping him build Storytold.\nBut this isn’t an episode about chasing followers.\nIt’s about becoming known for what you do.\nAs Jack puts it:\n“Best visible is better than best.”\nYou can be brilliant at what you do, but if nobody sees you doing it, someone more visible can become the person your potential customers know, trust and remember.\nJess and Jack explore the difference between simply building a personal brand and becoming a genuine authority in your industry. They discuss how storytelling creates human connection, why vulnerability can strengthen rather than damage your credibility, and why founders need to stop treating LinkedIn like an advertising feed.\nJack also shares his approach to creating LinkedIn content that serves the audience first, including his 95% value, 5% ask principle, and why authentic stories can lead to commercial opportunities without forcing a sales message into every post.\nThey also look at where founder-led marketing is heading as AI makes it easier than ever to create polished content. For Jack, that could make genuine personality, imperfection and human storytelling even more valuable.\nIn this episode:\n• How Jack grew from 740 to almost 60,000 LinkedIn followers\n• Why “best visible is better than best”\n• Building authority rather than simply...","thumbnail_url":"https://img.transistorcdn.com/JMzIE4K-kgUKXmfVehFi34X3tvt031YN2q2Z0wedH5g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YThi/MDdhODg3ODQyMWY4/YWJmM2QzZjk2OTg5/ZDViZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}