{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncensored Renegades","title":"How your CFO can unlock marketing growth","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/98fbb79b\"></iframe>","width":"100%","height":180,"duration":1407,"description":"In this episode of Uncensored Renegades, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion.Timestamps00:00 - Start01:08 - Where the KBO$$ nickname came from02:06 - Why the CFO relationship is so important04:39 - Understand how the business needs to work05:51 - How to build the relationship with your CFO09:54 - Get finance to present your marketing plan11:16 - How to make earnings interesting14:31 - Are founder led companies more effective?16:35 - How to approach risk in a business20:52 - Translating data into insights","thumbnail_url":"https://img.transistorcdn.com/B9fGm6LkmFXN_iVB5d0jResTZYFcsWCmw0BeP1C9IPs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NmEw/MzY2ZGMzMGU0Njc2/ZWFhY2FhMzk1M2Q3/MmM1NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}