{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"95% Content","title":"Introducing: 95% Content","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/990eacea\"></iframe>","width":"100%","height":180,"duration":146,"description":"Welcome to 95% Content, a show for B2B content marketers and teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future.\n\nYou can call it many different things: \nContent marketing\nDemand creation\nBrand marketing\nDark social\nZero-click content\nNo matter what you call it, the goal is the same.\n\nYou want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you when they’re ready.\n\nWe’re going to cover how B2B companies can win with things like: \nOrganic social\nShort-form video\nPodcasting\nYouTube\nNewsletters\nWebinars\nAnd communities\nBecause the best way to win in 2024 is to already be on your buyers short-list the day they decide they need a solution.\n\nOn this show hosted by Erik Jacobson, we’re going to explore how B2B content teams can do exactly that.","thumbnail_url":"https://img.transistorcdn.com/UUCEZC_17ePo_hwOZPlHuTCzYFoG4EgdS9P9ySnvtNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTE5/ODkxYzhlMDYwODg3/ZDRjYzVjOTlhNDE5/YTczYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}