{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Overwhelmed? How to Overcome Marketing Information Overload","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/99265be0\"></iframe>","width":"100%","height":180,"duration":2513,"description":"This episode I’m talking to Yam Regev, CMO and Co-Founder of Zest.is, a place where marketers can discover quality peer-reviewed content.\nYam is based in Israel and has 10 years of experience in marketing, previously serving as CMO of Webydo web design platform.\nToday you’re going to learn how to overcome information overload as a marketer. Join us as we navigate the abundance of content available online, and listen in for Yam’s solutions to find valuable content and avoid the fear of missing out.\nTopics covered:\nOverproduction of content\nZest.is and human-based filtering\nContent retargeting and building brand authority\nMarketing by word of mouth\nAccount-based marketing principles\nTips to focus and organize your approach to content\nHow to judge content quality\n\nResources mentioned:\nZest.is\nMy New Tool: A Pragmatic Approach to Consume Marketing Content by Yam Regev\nEngagio Blog\nMoz Blog, HubSpot Blog, Medium\nSmartInsights.com","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}