{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 214: How This Coffee Subscription EXPLODED Overnight (with Anu Menon of Driftaway Coffee)","html":"","width":"100%","height":180,"duration":2033,"description":"In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.\nAnu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.\nWe dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.\nAnu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.\n\nListen to the full episode to hear:\nHow Anu Menon transitioned from digital marketing to launching Driftaway Coffee.\nInsights into subscription business models.\nhow Anu validated her business idea through testing with friends and family.\n\nLearn more about Anu Menon:\nDriftaway Coffee: https://driftaway.coffee/\n\nWork with Gillian Perkins:\nApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind \nGet your online biz started with Startup Society: https://startupsociety.com \nLearn more about Gillian: https://gillianperkins.com \nInstagram: @GillianZP","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}