{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Animalz Content Marketing Podcast","title":"Category Creation with SaaStock's Emily Byford","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/99658f45\"></iframe>","width":"100%","height":180,"duration":2545,"description":"In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock.\r\n\r\nWe discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category; and we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.","thumbnail_url":"https://img.transistorcdn.com/qjz9TvuxEr_EI1TDROV40s3uSuRqiCAHU47vbOfAJqU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZDMy/YzVjNzY3NDZkODBi/YTFjODM0YjZmNzkz/MDhmZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}