{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"KZYX News","title":"Hopland to have a new grocery store","html":"","width":"100%","height":180,"duration":389,"description":"July 7, 2022 — After seven years of standing vacant, the Hopland Superette is under new ownership, set to reopen as Geiger's Hopland Market, possibly as early as Labor Day.\r\nKen Molinaro, a Sonoma County developer who purchased Geiger's Market in Laytonville three years ago, says he expects the Hopland store to have a full-time staff of about ten people serving local grocery shoppers as well as tourists slowing down along the highway, which passes right through town. “This was a perfect opportunity for us, being right on 101, just like our other market is,” said Molinaro. In Laytonville, he added, “we really serve two masters. We serve the local market…but more and more, the tourist market is getting to be our other master. And it’ll be the same here in Hopland. We’re really opening it to serve the needs of the local community, but there’s 14,000 cars a day go by here, and whole bunches of them, especially this time of year, are tourists.”\r\nAt about three o’clock on Wednesday afternoon, traffic was steady, and so was business at two of the medium-to-high-end restaurants within sight of the store. Now that the hotel is here, “I would guess that as time goes by, Hopland will become bigger and continue to be more popular,” Molinaro predicted.\r\nThe brown-papered windows are plastered with a “Coming Soon” sign and flyers advising people on how to apply for a job at the future Geiger's Hopland Market or take a survey on what they’d like it to carry.The store is about 6,500 square feet, approximately 6,000 of it what Molinaro calls sale space. “If I had to compare this market to a local market in the area, I would say we’re going to be obviously a very small, like Big John’s in Healdsburg, Oliver’s, those kinds of markets,” Molinro anticipated. He said most or all of the produce will be organic, which was one of the things that showed up on the survey. “We got about 250 responses,” he reported; “which I thought was incredible…the responses were all very specific: can we...","thumbnail_url":"https://img.transistorcdn.com/xZpAumwbhFUpJUYcwaQ1-q6snzOyqAm13l7cW6AWPCM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMzkz/NjAwNjc2OWMyZmFk/YWY2YTdmYjI5M2Mz/YWMxNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}