{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce On Tap","title":"Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/99ab1a8e\"></iframe>","width":"100%","height":180,"duration":3169,"description":"From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿In this episode of eCommerce on Tap, we break down:✅ Pura Vida’s origin story and early growth strategy✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise✅ The power of ambassador networks in scaling an eCommerce brand✅ Transitioning from bracelets to a full jewelry and apparel line✅ The challenges of adapting to new platforms like TikTok✅ The $75M acquisition by Vera Bradley and what’s next for Pura Vida","thumbnail_url":"https://img.transistorcdn.com/8B2aQvZntAeyTdaI4A2WkspdnMW374tTz5sK-JjXiac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMmQw/OTA2Yjg4MDFiZjFk/OGY5ZTEyMGJkNzI0/NGZmZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}