{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Growth Wizards Podcast","title":"Chris Banks, Head of Marketing at Ringover","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/99f7b176\"></iframe>","width":"100%","height":180,"duration":1436,"description":"Humanizing B2B in the AI Age: Chris Banks on Thought Leadership, Brand Voice, and Event-Led GrowthSummaryDrowning in AI-generated sameness? Learn how to make your brand feel unmistakably human. Marketing leader Chris Banks—whose career spans hospitality, event tech, and B2B SaaS—shares practical ways to balance AI with authentic voices that convert. He explains why real people must front your content, how to source thought leaders across the org (not just execs), and the simple changes that make webinars, videos, and social posts feel personal. Chris details how to keep brand voice consistent when scaling with AI by giving it a strong “foundation” (tone, examples, and context), plus a roadmap to avoid research rabbit holes. He also lays out a playbook for AI adoption inside companies: appoint an internal advocate, show use cases with data, and apply the five whys to drive behavior change. Expect candid lessons on what AI still can’t do well (like believable ad voiceovers), smart workflow wins (briefs, edits, and organization), and how event-led motions—from live Q&A to playful mixology segments—shorten the buyer journey. Listeners will walk away with frameworks to humanize content, pick high-impact AI projects, and ship work that stands out.Timestamps[00:45] – Chris’s background and focus: humanizing B2B brands and driving lead gen[01:22] – Countering AI noise: elevating internal thought leaders and putting faces to content[04:56] – Brand voice at scale: give AI a foundation (tone, examples, context) and iterate[06:44] – Avoiding the AI rabbit hole: roadmaps, credible sources, and “good enough” thresholds[08:39] – High-impact AI adoption: nominate an internal advocate and apply the five whys[11:17] – Workflow wins: faster briefs, AI-assisted video edits, and organizing for speed[12:40] – What not to automate: sourcing pitfalls and why AI video ads still feel off[14:52] – Standing out: diverse formats, live Q&A, and event tactics that accelerate pipelineTakeaways-...","thumbnail_url":"https://img.transistorcdn.com/mDOdm4LYQlL6wDBHXYQfcGudUXRPAbTh4SUpQ1dzhOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZmYz/MzEzNTkwMDcwOTUx/ZWYxMzI3YWRkNGUx/ZmU3NS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}