{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Performance Delivered","title":"Building a Brand That Moves People with Natasha Nikolaeva, Founder of StretchIt","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9a2a5579\"></iframe>","width":"100%","height":180,"duration":2312,"description":"\nIn this episode of Performance Delivered, host Steffen Horst speaks with Natasha Nikolaeva, founder of StretchIt, a leading wellness app and workplace platform helping people improve flexibility, mobility, and mindfulness through movement.\n\nNatasha shares her journey from practicing corporate law to becoming a wellness entrepreneur — and how she turned a personal struggle with back pain into a purpose-driven business that empowers people and organizations to move, feel better, and thrive.\n\nShe reveals how StretchIt grew from an Instagram community into a global digital brand, the strategies behind its early marketing success, and how it continues to innovate in both the consumer and corporate wellness space.\n\nIn This Episode, You’ll Learn:\n\n\nHow Natasha turned her personal wellness journey into a purpose-driven business.\nThe early marketing strategies that helped StretchIt gain global traction.\nWhy consistency and community were key to building long-term engagement.\nThe shift from consumer fitness to workplace wellness — and what Natasha learned entering the B2B market.\nHow StretchIt uses competitions, challenges, and personalization to boost retention.\nThe metrics that truly matter when scaling an app-based wellness business.\nHow purpose, storytelling, and product design drive user trust and brand growth.\n\nCONNECT WITH OUR HOST & GUEST\n\n\n🎙️ HOST: Steffen Horst  – Host, Performance Delivered Podcast\n🔗 LinkedIn:Steffen Horst \n\n\n👩‍💼 GUEST: Natasha Nikolaeva – Founder, StretchIt\n 🌐 Website: stretchitapp.com\n 🔗 LinkedIn: https://www.linkedin.com/in/natasha-nikolaeva-b108b92/\n 📱 Instagram: @stretchitapp\n\n\n\nTIMESTAMPS\n\n\n00:00 – Intro: From law to wellness entrepreneurship\n 01:20 – The spark behind StretchIt and Natasha’s personal story\n03:30 – Building an app before launch and early marketing prep\n05:00 – Instagram as the foundation for brand awareness\n07:00 – Launching globally through community engagement\n09:15 – Positioning StretchIt in a crowded wellness market...","thumbnail_url":"https://img.transistorcdn.com/vnS29t4r5WROVgKOj8eawpVf7WhLuOOPwL94dPdp3Oo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iOWEz/MDA3OWQzNjM0ZWY1/YWJhNjlkNmYwYWMz/Njc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}