{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Make an IIIMPACT - The User Inexperience Podcast","title":"The End of Search: Why Google Won't Exist in 2030","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9a2c4a7f\"></iframe>","width":"100%","height":180,"duration":2984,"description":"In this provocative discussion, IIIMPACT's AI and UX consulting team - Makoto Kern, Brynley Evans, and Joe Kraft - explore a bold prediction: search engines as we know them will be dead by 2030, with the internet facing transformative change within just five years. The conversation examines a fundamental paradigm shift from \"searching\" to \"asking,\" as conversational AI interfaces replace traditional keyword queries and link-based results. The experts analyze how this evolution threatens the 25-year dominance of Google's \"10 blue links\" model and the entire SEO industry built around it. They explore urgent questions about who will control information in this new landscape, how content creators will survive in a \"zero-click\" future, and whether constant AI-generated answers might ultimately diminish human curiosity. Whether you're a business leader adapting to these changes, a content creator concerned about your future, or simply someone who wonders about the long-term implications of AI for how we discover and interact with information, this discussion provides essential insights into the rapidly approaching post-search internet era.IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US.  Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development. Bottom line. We help our clients launch better products, faster.Support this channel by buying me a coffee: https://buymeacoffee.com/makotobTimestamp:00:00 - Introduction and speaker presentations05:15 - Defining the AI arms...","thumbnail_url":"https://img.transistorcdn.com/IISy3LPjQLyTkoKT1vUQFVYWUlGQayk7I7J_LuexY2o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NzQ4/M2M0MmZkZmJjNWFk/ZmU3YzM5MTFhMjE5/ZDZmOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}