{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Heard Business School","title":"How to Pivot Your Therapy Business When Life Changes with Whitney Goodman","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9a4de4e2\"></iframe>","width":"100%","height":180,"duration":2828,"description":"Building a therapy business takes persistence, creativity, and a willingness to pivot when needed. Whitney Goodman, licensed psychotherapist and founder of Calling Home, joins Michael Fulwiler to share her journey from starting private practice while working full-time to becoming a successful content creator and membership community leader.Whitney opens up about growing her client base through Instagram, navigating the challenges of launching a coworking space before the pandemic, and how she shifted to creating online courses and paid memberships focused on adult family relationships.Listen to learn how Whitney balanced entrepreneurship with therapy work, embraced experimentation, and validated her ideas before investing deeply.In the conversation, they discuss:Pivoting your business in response to unexpected challengesCreating online courses and membership models that truly connectMarketing your therapy business without feeling salesy or pushyConnect with the guest:Whitney on Instagram: https://www.instagram.com/sitwithwhit/  Whitney on LinkedIn: https://www.linkedin.com/in/whitneylhawkins/Visit the Calling Home website: https://callinghome.co/ Connect with Michael and Heard:Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/ Newsletter: https://www.joinheard.com/newsletter Book a free consult: joinheard.com/consult Jump into the conversation:(00:00) Welcome to Heard Business School(00:25) Meet Whitney Goodman(03:06) Whitney’s path to becoming a therapist(05:17) Starting private practice while working full-time(06:29) How Whitney got her first clients(07:33) Growing Instagram and handling early challenges(09:09) Whitney’s niche in family relationships(11:07) Marketing efforts after going full-time(15:41) Launching online courses during Covid(17:31) The viral post that changed Whitney’s career(19:32) Handling negative comments on social media(22:38) Creating and selling Whitney’s first course(27:26) Reflecting on mistakes and lessons learned(28:24)...","thumbnail_url":"https://img.transistorcdn.com/VeEivAX_HTbGxZuTLznr4LPeYdvYf1o7A9czvWKmcxk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MmMz/YmQzZWExNzg2Njlj/Mjk5YmIyY2ZlOGJh/MjZiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}