{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators","title":"How to Write Website Copy That Converts","html":"","width":"100%","height":180,"duration":1862,"description":"BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhy is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors as possible into customers as possible. In this podcast I share 10 steps to creating a website copy customer journey that converts.TopicsWhat is a website customer journey?The biggest mistake people make on websitesThe focus should be on them not you, be customer-centricWhat do you know about the customer target?What do you want them to do on your site? What actions to take?How to start the re-design of your website copy10 Steps of a Customer Journey: Lead visitors through this thought processState their problemShow you “identify” and understand their problemState the solution to their problemIntroduction to service/products: “what”How does your service/products solve problem? “how”How are your service/products different?How are your service/products better?What do they get as a result/benefit? “why”Address barriers to purchaseThen tell them were to go - what to doThanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen...","thumbnail_url":"https://img.transistorcdn.com/y0HscpPZ-YMirV8OIyHBE0TIMNWr48z3ohMEERh_Qz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0NDIvMTcwNzcz/MzkwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}