{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Call Us Disruptors","title":"Your Creative Problem Is Actually a Data Problem","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9a7d4ace\"></iframe>","width":"100%","height":180,"duration":1744,"description":"Most companies don't have a creative problem. They have a source of truth problem.\nThat's what Mike Rizzo told us, and he'd know.\nIn this episode, we sit down with Mike Rizzo, founder and CEO of MarketingOps.com and the force behind MOps-Apalooza, to talk about what's actually broken in the way most companies approach go-to-market. We get into why disconnected data leads to disconnected creative, what it really means to align sales and marketing before a single concept is written, and why the message you put into the market matters more than any one ad.\nWe look at how modern marketing operations have evolved from managing a few email tools into something closer to organizational therapy, and why setting aside ego might be the single most underrated move a team can make.\nIf you're a marketer, brand leader, creative agency, or anyone trying to make campaigns that actually perform, this episode reframes what you should be asking before any creative work begins.\nKey takeaways:Creative is made better when it's backed by data.Most companies already have enough customer data; the real problem is that it's disconnected.Aligning on a shared definition of success before concepting is what separates good creative from great results.\nJump into the conversation:(00:00) Introduction(01:54) What marketing ops is and why it exists(04:11) What a healthy marketing foundation actually looks like(06:58) Why sales and marketing alignment keeps breaking(12:05) How naming conventions and UTMs drive cleaner data(25:16) Building a single source of truth before any campaign(26:27) Who are we talking to and about what(33:08) Rapid fire: personas, data, and expensive assets(35:26) The one thing to take away from this conversation\nResources:Connect with Mike Rizzo on LinkedIn: https://www.linkedin.com/in/mikedrizzo/Connect with David Siciliano on LinkedIn: https://www.linkedin.com/in/sicilianod/ Connect with Jess Siciliano on LinkedIn: https://www.linkedin.com/in/sicilianoje/ Learn more...","thumbnail_url":"https://img.transistorcdn.com/A6LVgfJbE_caoLPNRJjpc64Jia11lx5NeEQYUJ09GDk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wYjY5/NTE4NDkyOWQ2MDIw/OWEzMjU2MTE2M2U3/ZDcyOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}