{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grit","title":"#114 CMO GE, Linda Boff: Play ‘Til the Whistle","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9a83c6ce\"></iframe>","width":"100%","height":180,"duration":2829,"description":"Guest: Linda Boff, CMO of GE\r\n\r\nIn this episode, we cover: How a chance encounter with Video Monitoring Systems founder Robert Cohen changed Linda's life (03:17); Where Linda's work ethic came from, and her serial internships (06:21); Elon Musk and brand safety on Twitter (12:47); Why Linda has worked at GE for almost 20 years, and how it became an \"industrial powerhouse\" (15:22); Choosing to stay and giving a shit (21:40); How much should you love your job? (25:57); If she were starting over, what would Linda do differently? (32:09); Getting the truth & what other people think (34:38); Linda's calendar and writing thank-you notes to coworkers (38:55)","thumbnail_url":"https://img.transistorcdn.com/jCea5f44KBONhOsyLyht9nXUrj2YBNfA6fc-kgyfWTM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3NzAvMTY2Nzg2/MjQyOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}