{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RetailCraft - digital retail, ecommerce and brands - Retail Podcast","title":"RetailCraft 51: \"Get more out of life\" - in conversation with Paul Hornby, Digital Customer Experience Director at the Very Group","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9aa12a4b\"></iframe>","width":"100%","height":180,"duration":2847,"description":"Summary\nPaul Hornby, Digital Customer Experience Director at The Very Group (owner of very.co.uk and other brands) joins Ian Jindal and Georgia Scott to discuss his role, career and the positioning of Very within the market.\n We explore the history of the group, which dates back to 1890, and how it has evolved into the UK's largest domestic online-only retailer with an integrated flexible payment platform. \nWe delve into the concept of digital experience and how the Very Group aims to help families get more out of life by offering a wide choice of products and flexible ways to pay. They also touch on the challenges of marketing and personalisation, as well as the ongoing technology transformation at the Very Group.\nListen out for the term \"technical cholesterol\" - both the phrase and the explanation are delightful and we wish that we'd thought of this, but the recording doesn't lie ;)\n \nTakeaways\nThe Very Group is the UK's largest domestic online-only retailer with an integrated flexible payment platform.\nThe company aims to help families get more out of life by offering a wide choice of products and flexible ways to pay.\nThe role of credit is to support families in managing their household income and making purchases more affordable.\nThe Very Group is focused on digital experience and constantly optimizing the customer journey.\nThe company is undergoing a technology transformation to create a composable architecture and enhance the customer experience.\n\nQuotes\n\"Our purpose as a business is to help families get more out of life.\"\n\"Our job was to translate [the heritage] into a digital world, create a compelling digital experience, and then find a way of translating the mechanism of how you could spread the cost online.\"\n\nChapters\n00:00 - Introduction and Lunch\n01:17 - Introducing Paul Hornby\n02:12 - Paul's Role at the Very Group\n03:39 - The Unique Proposition of the Very Group\n04:38 - The History of the Very Group\n06:35 - The Catalog Business and Credit Offering...","thumbnail_url":"https://img.transistorcdn.com/VtMeM9x57oIyPtseCP2dq_HPum19jYWt97L3UTRpo8A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYmFh/YmZlNTFiNTlhYjc2/ZDQ0MDYxNzIyNjlm/NjA0Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}