{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Data Movement","title":"AI in Hollywood: Generative filmmaking and the future of storytelling – with USC’s Erik Weaver","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9ae0a389\"></iframe>","width":"100%","height":180,"duration":1587,"description":"Host Paul Langston sits down with Erik Weaver, Principal of AI and Emergent Media at the Entertainment Technology Center at USC, for a conversation recorded live at NAB about the rapidly evolving intersection of generative AI and filmmaking. \nDrawing on Erik's work overseeing experimental, grant-funded film projects that push the boundaries of emerging production technology, the conversation moves from the making of The Bends — a fully generative short film — to the legal and infrastructure questions now reshaping the industry. \nIn this episode, you'll gain insights into: \nHow filmmaker and creative led workflows shape Erik’s generative productions from storyboard to final frame \nHow AI tools stretch budgets rather than cut them — including a real production where a $1 million scene was executed for $100,000–$200,000 \nSAG-AFTRA's rules for digital actors and what mandatory data deletion means for private infrastructure in AI-assisted production \nWhy Erik believes the real AI wave hasn't hit Hollywood yet, and what filmmakers, crews, and infrastructure teams should do before it does \nWhy creativity, expertise, and storytelling are still the most important aspects of any film production \n\nChapters: \n(00:00) Introduction \n(00:53) Eric's Role at ETC \n(03:35) Building an AI Film Pipeline \n(06:15) Hybrid vs. Fully Generative Workflows \n(07:24) How Studios Are Testing AI Tools \n(09:02) Stretching Budgets & Empowering Creativity \n(11:40) Emerging Data Challenges \n(13:33) Storage & Compliance \n(15:08) Digital Doubles & Licensing Rights \n(16:25) The AI Tsunami: Advice for Filmmakers \n(18:38) When Will We See A Mainstream Generative Film? \n(20:43) Story First, Human Performance Always \nAbout the Guest:\nErik Weaver leads teams at the intersection of AI, real-time technology, and filmmaking, translating emerging tools into production-ready workflows. His work spans AI-enabled production, virtual production, and cloud-driven pipelines — helping studios move from...","thumbnail_url":"https://img.transistorcdn.com/v2DG7kXYt-0qa-IUP5oqoAPZ7GkbK6tH5yKG6eAcrIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzhi/NGYzNTgyMzEwMWZl/Yjk1ZTAwOTQxMWNh/MDFhZi5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}