{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Building Unbreakable Brands","title":"Leading a Family Business Without Losing Its Soul with Jenn Barlund, Falcon Plastics","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9af80600\"></iframe>","width":"100%","height":180,"duration":1846,"description":"What happens when a third-generation leader steps into a family business not with entitlement—but with humility, grit, and a drive to protect its heart? In this episode of Building Unbreakable Brands, Meghan Lynch talks with Jenn Barlund, third-generation owner of Falcon Plastics, about navigating growth, honoring legacy, and making culture a strategic priority. From lessons in diversification to building trust across generations, Jenn shares how she’s helping Falcon Plastics evolve while staying true to the people-first values it was built on.Key Topics DiscussedNavigating turning points in Falcon Plastics’ 50-year historyLearning from rapid growth and shifting to long-term diversificationBalancing innovation with legacy in a generational businessLeading with humility as a third-generation successorBuilding culture intentionally during times of scale and transitionTreating customer service and on-time delivery as brand differentiatorsBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy ","thumbnail_url":"https://img.transistorcdn.com/jdLU21jbOddce4yImGnO5n8gGvJuq9PACDA5gAj_mzY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4ODY3LzE3MDU2/OTI0NDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}