{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Stryde's CEO Shares Shift Towards E-commerce and Women-Powered Team","html":"","width":"100%","height":180,"duration":1814,"description":"Greg Shuey, CEO of Stryde, discussed the company's focus on e-commerce businesses and the benefits of having a women-powered team. He also touched on strategic decisions, the impact of Covid-19 on the e-commerce marketing agency space, AI adoption in marketing agencies, and the importance of understanding the customer journey. Additionally, he highlighted how Stride drives leads through SEO, paid search, and partnerships, as well as his passion for coaching and empowering the younger generation.Greg Shuey, the CEO of Stryde - Ecommerce Marketing Agency, brings over 10 years of experience in digital marketing and customer acquisition. He specializes in helping 7-figure D2C businesses overcome challenges, scale to 8 figures, and make better decisions in digital marketing. With expertise, time-saving strategies, and an objective perspective, Greg guides businesses to navigate the evolving marketing landscape and identify new opportunities for growth. Here are a few of the topics we’ll discuss on this episode of Masters of Marketing Agency:The agency focuses on mom-and-baby fashion, women's fashion, home decor, and sporting goods.Their team is powered by women who are skilled at marketing products targeted toward women.Stryde partners with an Amazon agency to assist clients in expanding into new marketplaces.They have been exploring collaborations with agencies like Evolved Commerce and AMZ Advisors.Extreme focus in verticals: Narrowing down to specific verticals helps agencies attract better leads, close deals faster, and stand out from the competition.SEO is the biggest driver of leads for Stryde, with keywords related to e-commerce and marketing agencies ranking high.A request to not make any changes to the conversation before publishing.Resources:StrydeDevNoodleWho Not HowConnect with Greg Shuey:LinkedInConnect with our host Josh Hoffman:LinkedInQuotables:9:11 - “The funny thing is two days after lockdown, everyone became an e-commerce marketing agency. So it...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}