{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Stryde's CEO Shares Shift Towards E-commerce and Women-Powered Team","html":"","width":"100%","height":180,"duration":1814,"description":"Greg Shuey, CEO of Stryde, discussed the company's focus on e-commerce businesses and the benefits of having a women-powered team. He also touched on strategic decisions, the impact of Covid-19 on the e-commerce marketing agency space, AI adoption in marketing agencies, and the importance of understanding the customer journey. Additionally, he highlighted how Stride drives leads through SEO, paid search, and partnerships, as well as his passion for coaching and empowering the younger generation.\n\nGreg Shuey, the CEO of Stryde - Ecommerce Marketing Agency, brings over 10 years of experience in digital marketing and customer acquisition. He specializes in helping 7-figure D2C businesses overcome challenges, scale to 8 figures, and make better decisions in digital marketing. With expertise, time-saving strategies, and an objective perspective, Greg guides businesses to navigate the evolving marketing landscape and identify new opportunities for growth. Here are a few of the topics we’ll discuss on this episode of Masters of Marketing Agency:\nThe agency focuses on mom-and-baby fashion, women's fashion, home decor, and sporting goods.\nTheir team is powered by women who are skilled at marketing products targeted toward women.\nStryde partners with an Amazon agency to assist clients in expanding into new marketplaces.\nThey have been exploring collaborations with agencies like Evolved Commerce and AMZ Advisors.\nExtreme focus in verticals: Narrowing down to specific verticals helps agencies attract better leads, close deals faster, and stand out from the competition.\nSEO is the biggest driver of leads for Stryde, with keywords related to e-commerce and marketing agencies ranking high.\nA request to not make any changes to the conversation before publishing.\n\nResources:\nStryde\nDevNoodle\nWho Not How\n\nConnect with Greg Shuey:\nLinkedIn\n\nConnect with our host Josh Hoffman:\nLinkedIn\n\nQuotables:\n9:11 - “The funny thing is two days after lockdown, everyone became an e-commerce...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}