{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Friday Habit ","title":"Storytelling for Purpose-Driven Marketing with Mark Carpenter pt. 1","html":"","width":"100%","height":180,"duration":1370,"description":"Teaching and storytelling is in Mark Carpenter’s DNA. With decades of experience in corporate communications, marketing, writing, and consulting, Mark now helps people master the art of storytelling to communicate information with purpose. In his work with clients, he often hears objections to storytelling because people don’t believe they have any stories worth telling. As outlined in his book and through his insightful training techniques, Mark guides leaders in crafting extraordinarily powerful stories from seemingly ordinary experiences. \nOne of the most important factors in achieving masterful storytelling is clearly defining the purpose of the story. Any experience that evokes an emotional reaction holds within it a lesson. Inspired by Joseph Campbell’s archetypal Hero’s Journey, Mark breaks down story development into three sections: the current state, the conflict, and the change. When leaders use storytelling to relay information, they are transferring the wisdom of experience so that the listener doesn’t need to go through it themselves. As with any professional development skill, storytelling is like a muscle that builds strength through practice and repetition. Most people learn best through stories as they are more engaged and likely to retain the information.  \nMain Topics\n\nTeaching is in Mark’s DNA (04:10)\nEmotional reactions lead to great stories (07:00)\nStorytelling as a leadership skill (10:00)\nDeveloping storytelling through practice (10:46)\nHow Mark strengthened his storytelling skills (14:05)\nStorytelling vs. relaying information (15:15)\nUsing stories to teach, lead, sell and inspire (17:45)\n  \nEpisode Links\n\nhttps://master-storytelling.com\n \n\nGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your...","thumbnail_url":"https://img.transistorcdn.com/GREOltxSMn0aaPeI2vHb6SFIwCm4IF7QDVHv1OZur3M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YWU1/ODlkMDNkMWVlZTI4/YWZiMTBjMDUxYjQ3/ZDg4NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}