{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Price Power","title":"7: Ekaterina Gamsriegler: How to engineer growth. Again and again.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9b1223c0\"></iframe>","width":"100%","height":180,"duration":2795,"description":"- PricePowerPodcast.com\n- AI Pricing for your app: Botsi.com\nEkaterina Gamsriegler (ex-Mimo, Amplitude Product50’s Top Growth Product Leader) breaks down why most growth teams struggle not because of a lack of ideas — but because they optimize the wrong things, in the wrong order.\nEkaterina walks through real-world examples across onboarding, paywalls, trials, activation, and pricing — showing how user psychology, perceived value, and expectation-setting matter more than dashboards alone. \n📖 Episode Chapters:\n00:00 Growth Does Not Start with an MMP\n01:40 Breaking KPIs into Controllable Inputs\n03:56 Why “Breaking Things Down” Gets You 80% There\n06:30 Product Analytics vs Attribution\n12:00 Onboarding Length vs Paywall Exposure\n16:00 Why Averages Are Always Wrong\n18:10 The Truth About Personalization\n23:30 Why Users Don’t Start Trials\n28:30 Understanding Early Trial Cancellations\n34:45 Why Longer Sessions Can Be a Bad Sign\n38:00 Pricing as a Growth Lever\n42:00 Fix the Story Before the Price\n44:00 Closing Thoughts\n💡 Key Takeaways: \n• Growth is a sequencing problem. Teams fail when they jump straight to solutions instead of first building a usable map of user behavior and breaking metrics into their underlying drivers.\n• Product analytics beats attribution early. You don’t need a perfect funnel — you need a reliable picture of what users actually do after install. MMPs come later.\n• Averages hide the truth. Looking at overall conversion rates masks real issues that only appear when you segment by device, channel, geo, or user intent.\n• More exposure ≠ more revenue. Increasing paywall impressions by removing onboarding screens often lowers trial conversion if user intent isn’t built first.\n• Personalization rarely delivers big wins. Most onboarding and paywall personalization produces single-digit uplifts while adding major complexity and risk.\n• Most early churn is voluntary. Users cancel trials early because they want control, not because they hate the product.\n•...","thumbnail_url":"https://img.transistorcdn.com/zQmNoGN5MuGeMOqTvMb2DuPbwhjQUVEJ-q54eTGsg0c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMDkx/MTljNmYxN2FkNGFm/NDIwOWMyNzU0MmQ1/M2ZjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}