{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grit","title":"CRO Amplitude, Matt Heinz: Exploring The Mindset of a Successful Sales Leader ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9b1a9a2c\"></iframe>","width":"100%","height":180,"duration":2836,"description":"Guest: Matt Heinz; Chief Revenue Officer at Amplitude\r\n\r\nIn this episode, we cover: Matt’s atypical career path from sales leader to quota-carrying account executive tasked with building a company’s go-to-market strategy. (3:06) … How top-tier content marketing can create large amounts of inbound demand. (6:55) … Transparency vs. flexibility: The marketing and sales lessons learned from bringing a product up-market. (11:27) … Matt’s ‘blue-collar’ work ethic and the importance of acting like a leader. (14:27) … Why personal success is often tied to the success of a group. (17:56) … How leadership changes as personal responsibility over a company’s success increases. (20:32) … Product analytics: How Amplitude, Matt’s current company, helps organizations understand their customers more fully. (25:52) … ‘I needed a different challenge in my career’: Why Matt left Adobe to work at Amplitude, a smaller company. (30:38) … Why it’s not always possible to fully prepare for the challenges senior leaders face in business. (35:10) … Matt’s take on what a successful relationship between a sales engineer and sales rep looks like. (40:07) … How Matt defines grit. (44:07)","thumbnail_url":"https://img.transistorcdn.com/jCea5f44KBONhOsyLyht9nXUrj2YBNfA6fc-kgyfWTM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3NzAvMTY2Nzg2/MjQyOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}