{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fan Out Podcast: An AI Search Show","title":"E2: How to Optimize Your Owned Content for AI Search (AEO vs. Traditional SEO)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9b23bbca\"></iframe>","width":"100%","height":180,"duration":2036,"description":"We break down Answer Engine Optimization (AEO): what it is, why traditional SEO tactics are no longer enough, and exactly how to structure your owned (on-page) content so it gets cited by AI systems like ‪@OpenAI‬, ‪@perplexity-ai‬, and ‪@Google‬ AI Overviews.We cover:-The difference between owned and earned content — and why both are now essential for AI visibility-Why content formatting is a first-order problem in the age of LLMs-The must-have structural elements: direct answers, FAQ sections, schema markup, and recency signals-How to shift your content brief from keyword-first to question-first thinking-Why original data and primary research are your biggest competitive advantage right nowWhether you're a content marketer, SEO strategist, or brand building an inbound presence, this episode gives you a practical framework for making your content work in the new AI-driven search landscape.Subscribe for weekly content on content strategy, AEO/GEO insights, and digital marketing.","thumbnail_url":"https://img.transistorcdn.com/mrWJyu7fXcQVKbMb_fxrfn-3CujRxqlvIUDOUWrxMFw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZTQ1/OWRiZWNmOWI2ZDE5/MmJiMDBlOGZhNTQ3/YTZmMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}