{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chief Influencer®","title":"Meals on Wheels America's Ellie Hollander on People-Centered Influence","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9b4c1ef5\"></iframe>","width":"100%","height":180,"duration":2769,"description":"The meal is the entree that opens the door...It’s maybe the only time someone is going to see a person in a given day or even a given week, depending on where they’re living.\nEllie Hollander, President and CEO of Meals on Wheels America, explores this question by highlighting that her organization provides far more than just nutrition; it offers a \"more than a meal\" service that includes safety checks, home repairs, and social connection. While the brand is recognized by nine out of ten voting adults, Hollander emphasizes the urgent need to turn awareness into action as part of the \"End the Wait\" initiative, as one in three providers currently maintains a waiting list due to funding failing to keep pace with rising costs. She advocates for this mission by presenting a stark economic reality to decision-makers: the cost of providing a senior with a nutritious meal, a visit, and a safety check for an entire year is equivalent to just one day in a hospital or twelve days in a nursing home.\nTo lead a federated network of over 5,000 community-based programs, Hollander utilizes a \"people-centered\" influence strategy shaped by her previous experience as a Chief People Officer. Because the model prevents \"command and control\" leadership, she focuses on building trust, listening to local providers, and aggregating the network's collective power—such as chicken purchases that rival the volume of a major fast-food chain. This empathetic approach extends to her internal team, where she fosters an award-winning culture through flexible work policies, accountability, and personal touches like singing to employees on their birthdays. By tailoring her messaging, she demonstrates that effective influence is about finding the specific language that resonates with a stakeholder's values.\nTakeaways:Influence hasn’t changed—delivery has. Ellie explains that while platforms and tools evolve, influence still comes down to trust, credibility, and inspiring action.Meals on Wheels is...","thumbnail_url":"https://img.transistorcdn.com/xfy8y4fVrxZrFE1SVF_2zqHwL3xRjOinJvI29yp_xz0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Yjg1/NTA0ODQ4YmVmYjlh/MDIzNGI0NmQxZTRj/MzQ0Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}