{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators","title":"Philip VanDusen - 14 Ways To Create An Iconic Brand and Business","html":"","width":"100%","height":180,"duration":679,"description":"All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature?  In this podcast, I survey some of the world's most iconic brands and discuss the product or service attributes they have consistently delivered that have elevated them to being recognized as truly iconic brands. Here are 14 examples of different ways that a brand can be iconic:1.   The Coca-Cola brand used the shape as an iconic element.2.   Marble cigarettes brand uses its layout as an iconic element.3.   Converse is an iconic brand known for its product's functionality.4.   Mickey Mouse is a brand that uses characters as an iconic element.5.   Las Vegas is a brand that uses brand experience as an iconic element.6.   Tiffany's is a brand that uses color leverage for their brand.7.    Mcdonald's is a brand that uses symbols to become iconic.8.    Kentucky Fried Chicken is a brand that uses packaging to make the brand iconic.9.    Volkswagen is a brand that becomes iconic because of innovation.10.  Harley Davidson is a brand that builds iconic stature around lifestyle.11.   Geico is an iconic brand for its personality.12.  The Aflac of the Aflac Duck is a brand that uses sound as a lever to make it iconic13.  Uber is an iconic brand that becomes a noun14.  Google is an iconic brand that has become a verb____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen...","thumbnail_url":"https://img.transistorcdn.com/y0HscpPZ-YMirV8OIyHBE0TIMNWr48z3ohMEERh_Qz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0NDIvMTcwNzcz/MzkwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}