{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Win Rate Podcast with Andy Paul","title":"Can Sellers Cut Through The Noise of Automation?","html":"","width":"100%","height":180,"duration":2212,"description":"Today on The Win Rate Podcast, Andy welcomes Keith Peiris, Co-Founder and CEO of Tome, to discuss the rapidly evolving landscape of sales technology, particularly the role of AI in enhancing the sales processes. They emphasize the importance of human creativity in sales, the need to reframe the sales process to focus on helping buyers make decisions, and the significance of understanding customer needs. They also touch on the metrics that matter in sales, the shift in buyer-seller dynamics, and the future of sales technology.\nHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.\nTakeaways:\nAI can help identify patterns in sales processes.\nSales is fundamentally a creative act that requires human involvement.\nThe focus should shift from selling more to helping buyers make decisions.\nWin rates are the most important metric for sales effectiveness.\nSales technology has often missed the opportunity to enhance buyer experiences.\nBuilding relationships and understanding customers is crucial for sales success.\nSales strategies need to adapt to the changing dynamics of buyer-seller interactions.\nEffective sales processes should prioritize creativity and problem-solving.\nThe future of sales technology lies in open-ended, flexible tools.\nTime spent with customers compounds into greater sales opportunities.","thumbnail_url":"https://img.transistorcdn.com/_8k8is_9oYr-2Mc0OAQ8Z3CWd6zVa0cXuUYd4kwwNbk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNzYyLzE2ODQ1/MDY3OTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}