{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth In Reverse: Newsletter & Email Growth","title":"How to Build a Successful Paid Community with Jay Clouse","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9bacaa8c\"></iframe>","width":"100%","height":180,"duration":3083,"description":"Get free access to Jay Clouse's Memberships Teardown including how he built The Lab: creatorscience.com/teardown\n***\nAnd you can take YOUR newsletter to the next level by joining our private community — GIR Pro >>\n***\nJay Clouse, founder of Creator Science and The Lab, joined us live from Kit Studios in Boise.\nJay pulls back the curtain on 4+ years of building one of the most enduring creator communities out there — from its origins as the Creative Companion Club to a 340-member operation with tiered access, mastermind groups, and a wait list. Jay shares what's worked, what's backfired (including the scarcity campaign that became his worst churn month ever), and what he's actively redesigning right now.\nKEY TAKEAWAYS\nWhy their highest-ever membership revenue month was followed by their worst churn month\nThe difference between marketing levers that convert and the ones that serve your members\nHow The Lab evolved from a 200-member cap to a tiered application model\nThe \"mid-boarding\" gap that kills retention in most memberships\nThe troubling paradox of community-led mastermind groups\nThe two onboarding secrets Jay considers his unfair advantages\nWhy offline events are a retention tool, not a growth tool\nWhat to think through before launching a membership\nThe unexpected risk in scaling a community too quickly\nLINKS MENTIONED\nCreatorScience.com/teardown\nChenell on Jay's podcast: 1st Appearance || 2nd Appearance\nFOLLOW ON SOCIAL\nChenell: Twitter | LinkedIn\nDylan: LinkedIn | Substack | Instagram\nOUR NEWSLETTERS\ngrowthinreverse.com\ngrowthcurrency.net\nSubscribe & Leave a Review:\nLove what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}