{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth In Reverse: Newsletter & Email Growth","title":"How to Build a Successful Paid Community with Jay Clouse","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9bacaa8c\"></iframe>","width":"100%","height":180,"duration":3083,"description":"Get free access to Jay Clouse's Memberships Teardown including how he built The Lab: creatorscience.com/teardown***And you can take YOUR newsletter to the next level by joining our private community — GIR Pro >>***Jay Clouse, founder of Creator Science and The Lab, joined us live from Kit Studios in Boise. Jay pulls back the curtain on 4+ years of building one of the most enduring creator communities out there — from its origins as the Creative Companion Club to a 340-member operation with tiered access, mastermind groups, and a wait list. Jay shares what's worked, what's backfired (including the scarcity campaign that became his worst churn month ever), and what he's actively redesigning right now.KEY TAKEAWAYSWhy their highest-ever membership revenue month was followed by their worst churn monthThe difference between marketing levers that convert and the ones that serve your membersHow The Lab evolved from a 200-member cap to a tiered application modelThe \"mid-boarding\" gap that kills retention in most membershipsThe troubling paradox of community-led mastermind groupsThe two onboarding secrets Jay considers his unfair advantagesWhy offline events are a retention tool, not a growth toolWhat to think through before launching a membershipThe unexpected risk in scaling a community too quicklyLINKS MENTIONEDCreatorScience.com/teardownChenell on Jay's podcast: 1st Appearance || 2nd AppearanceFOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}