{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Responsive Lab Podcast","title":"EP 90: From RNS 2026 | How to Build a Brand That Drives Long-Term Fundraising Growth with Donna Lucas","html":"","width":"100%","height":180,"duration":3018,"description":"In this episode, we bring you content from the 2026 Responsive Nonprofit Summit from Donna Lucas, Chief Marketing Officer at Joni and Friends.\n\nYou'll hear about:\nWhy being the \"best kept secret\" is a sign of failure, not something to celebrate\nHow Donna convinced her CFO to shift 60 percent of the budget to brand awareness\nThe framework of brand first, marketing second, fundraising third\nWhy she compares branding to planting, marketing to cultivation, and fundraising to the harvest\nHow Joni and Friends grew fundraising 95 percent over seven years by investing in brand\nWhy treating every social comment and DM like a phone call transformed donor engagement\nHow a full brand audit uncovered nineteen field offices acting like their own marketing agencies\nWhy aligning internal staff around the brand matters as much as external messaging\nConnect with Donna on LinkedIn: https://www.linkedin.com/in/donnamlucas/\nLearn more about Joni and Friends: https://joniandfriends.org/\nLooking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.","thumbnail_url":"https://img.transistorcdn.com/yYqyeHnFaIUmIoJUT4R16pZZjI7BmSUfWp-2KiiwPsk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lODY0/Njk0NTI4MDE5NGI5/MjhhMmEwOTFmZWQy/MTQ4OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}