{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grateful for Hospitality","title":"EP: 07 - Inside Ibiza's Night Economy - Danny Whittle on Pacha, Chinois and 25 Years of Organising the Party","html":"","width":"100%","height":180,"duration":3962,"description":"When Danny Whittle arrived in Ibiza his VIP room was Mick Jagger, U2 and Madonna. Today it's old ravers with a credit card - and he thinks that's the best thing that ever happened to the island. Mason sits down in Ibiza with the ex-Royal Navy sailor and firefighter who spent 14 years as Pacha's music and brand director, co-founded the International Music Summit, and now programmes Chinois - a 1,500-capacity club competing with 7,000-cap giants. Expect the marketing stunt that hijacked DJ Mag, why he'd never ban phones, why he pulled a 300 grand airport ad spend, and the lessons any UK hospitality operator can take from the world's most competitive nightlife market.\nEpisode summary\nThis one is a bit left field, and it's a belter. Mason travels to Ibiza to sit down with Danny Whittle - six years on aircraft carrier HMS Hermes, ten years as a Staffordshire firefighter, then straight into the Wild West of 90s rave promotion. He landed in Ibiza in January 2000 to programme Pacha, took a two-nights-a-week club to seven nights and 22 franchises, launched a magazine and a record label, and co-founded IMS with Pete Tong. Now he's doing it again from a standing start at Chinois. This is a masterclass in content, positioning, timing and building a brand people tattoo on themselves - with every lesson pointing straight back at UK hospitality.\nAbout the guest\nDanny Whittle was music and brand director at Pacha Ibiza for 14 years, growing it from a nightclub into a lifestyle brand spanning hotels, Lío, Destino, a magazine, a record label and franchises from New York to Marrakech. He is a co-founder of the International Music Summit (IMS) alongside Pete Tong, Ben Turner and Simeon Friend, now in its 17th year with around 2,000 delegates. Today he books and runs Chinois, the 1,500-capacity club in Ibiza Town that is part of the Island Hospitality group alongside Beach House, Zuma, Hotel Mi Casa and Finca La Plaza. Before all of that he served six years in the Royal Navy,...","thumbnail_url":"https://img.transistorcdn.com/xH4nKPrp9s17BMyRekwCy-9yS_dodUWH1v2qRiycUGs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kN2E1/ZTQxYjE2YTdmYWNh/NjI4YWNhZDc4NWM1/MjU4My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}