{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"How To Avoid The Consumer Trap For Your B2B SaaS","html":"","width":"100%","height":180,"duration":206,"description":"Now that AI tools can help us more further much faster, it's easier to lose the thread on who we're building for and get excited about building for consumers.  Let's talk about why this can be a big problem for your B2B SaaS and how to avoid the trap.\nHow to build a profitable B2B SaaS product for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here, and in this episode what I want to talk to you about is avoiding the consumer trap. Now, when I'm talking about building SaaS businesses, what I'm talking about is b2b, which is why I combine the two building B2B SaaS businesses. And the key part of that is the B2B element. As in business to business, you're building a proper business and you're selling the proper businesses.\nThis makes a big difference when it comes to the success, the trajectory, figuring out the problems we're solving, the features you want to build. All of those elements become more straightforward, in my opinion, if you're building for businesses and not consumers, however, these days with the capabilities of AI and how quickly and easily you can produce something.\nMuch more capable than we used to be able to in a previous generation of the tools we had access to. It can become a little bit enticing or more so to also go after a consumer crowd. I'll give you an example. So I'm building tools for B2B podcasters and really that's podcasting agencies. Not just people who have their own podcasts, which might be about whatever, cooking, sports, something like that.\nThat's more of a hobby. It's probably not a revenue stream for them. It's probably not affiliated with the business, at least not yet. If that's the case, I don't really want them to be part of my target market. I want the agencies that are helping people. Build and set up podcasts, but doing so for business, like one that I have as well called Podcast Chef.\nAnd the reason why I want that is because those businesses have clear long-term goals. They have...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}