{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)","html":"","width":"100%","height":180,"duration":3203,"description":"Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients?\nKaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it.\nWe discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms.\nTopics covered:\nWhy being a specialist will get you more business\nTwo reasons to be selective when bringing on new clients\nKeeping variability in your projects when selecting your expertise niche\nHow Kaleigh conquered her fears and burnout when she repositioned her business\nThe trigger that pushed Kaleigh to reposition her business\nThe online freelance course Kaleigh took to figure out the work she truly enjoyed\nWhy you need to have some hands-on experience before positioning your business\nThree questions that can help you find work you actually enjoy doing\nKaleigh’s advice for setting up your project fee structure\nThe best way to discover work you are passionate about\nPotential red flags from clients and how to tactfully move away from those clients\nA formula for creating your really simple positioning statement\nWhy you should ask your mom if she understands your positioning statement before you publish it\nSimple ideas to keep your network updated on your brand\nResources mentioned:\nPaul Jarvis Creative Class\nPaul Jarvis: More Isn’t Always Better - Challenging the Growth at all Cost Mindset\nCasey Neistat\nThe Unique Ability\nTim Ferriss - How to Build a World-Class Network in Record Time\nOn Writing Well\nTim Ferriss Podcast\nJoe Rogan Podcast\nKaleighmoore.com\nKaleigh Twitter\nKaleigh's Newsletter Cup of Coffee\n13 Positioning Principles From Hungry Hungry Hippos...","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}