{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dive: Foundations for C-Store Sales Associates","title":"Making Promotions Work - Your Guide to Marketing Success","html":"","width":"100%","height":180,"duration":955,"description":"Dive from C-Store Center - Making Promotions Work: Your Guide to Marketing Success for Convenience Store Sales AssociatesEpisode 63 Duration: 16 minutesJoin host Mike Hernandez as he reveals how properly executed promotions increase store traffic by 30% and boost average transaction size by 25%, with stores where associates actively engage seeing results twice as good as passive sign placement. Learn comprehensive strategies for understanding promotional timing and customer patterns, implementing cross-merchandising to create complete meal solutions, creating eye-flow zone displays that catch attention from multiple angles, communicating value beyond just savings, tracking inventory movement patterns by time of day, optimizing real-time adjustments through dynamic stocking, and transforming Store 247's morning sales doubling through enthusiastic team engagement that turns every promotion into customer connection opportunities.Episode OverviewMaster essential promotional excellence elements:Customer timing pattern understanding (morning, lunch, evening)Seasonal promotion planning and anticipationCross-merchandising story creationBasket size building techniquesProduct knowledge value communicationEye-flow zone display creationSignage effectiveness optimizationSolution-focused customer conversation15-minute display check protocolInventory movement trackingCustomer feedback collection systemTime-of-day sales pattern analysisDynamic stocking implementationSuccess Journal documentationGet-there-first seasonal mindsetPromotional Impact StatisticsLearn to implement:30% store traffic increase with proper promotion execution25% average transaction size boostTwice-as-good results with active associate engagement versus passive signsStore 247 morning sales doubling through coffee-breakfast sandwich pairingStore 185 40% morning sales increase with Morning Meal DealsStore 142 tripled usual sales with eye-flow zone sports drink displayStore 392 35% morning sales increase with...","thumbnail_url":"https://img.transistorcdn.com/zrZxScRcZFmn69MZIrXmmbPFetZsQRVzOB-QfZwX7Nk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNDUy/YTkzYmMxZWViMjRk/ODBlODViZjVjYTBh/MzNlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}