{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dive: Foundations for C-Store Sales Associates","title":"Making Promotions Work - Your Guide to Marketing Success","html":"","width":"100%","height":180,"duration":955,"description":"Dive from C-Store Center - Making Promotions Work: Your Guide to Marketing Success for Convenience Store Sales Associates\nEpisode 63 Duration: 16 minutes\nJoin host Mike Hernandez as he reveals how properly executed promotions increase store traffic by 30% and boost average transaction size by 25%, with stores where associates actively engage seeing results twice as good as passive sign placement. Learn comprehensive strategies for understanding promotional timing and customer patterns, implementing cross-merchandising to create complete meal solutions, creating eye-flow zone displays that catch attention from multiple angles, communicating value beyond just savings, tracking inventory movement patterns by time of day, optimizing real-time adjustments through dynamic stocking, and transforming Store 247's morning sales doubling through enthusiastic team engagement that turns every promotion into customer connection opportunities.\nEpisode Overview\nMaster essential promotional excellence elements:\nCustomer timing pattern understanding (morning, lunch, evening)\nSeasonal promotion planning and anticipation\nCross-merchandising story creation\nBasket size building techniques\nProduct knowledge value communication\nEye-flow zone display creation\nSignage effectiveness optimization\nSolution-focused customer conversation\n15-minute display check protocol\nInventory movement tracking\nCustomer feedback collection system\nTime-of-day sales pattern analysis\nDynamic stocking implementation\nSuccess Journal documentation\nGet-there-first seasonal mindset\nPromotional Impact Statistics\nLearn to implement:\n30% store traffic increase with proper promotion execution\n25% average transaction size boost\nTwice-as-good results with active associate engagement versus passive signs\nStore 247 morning sales doubling through coffee-breakfast sandwich pairing\nStore 185 40% morning sales increase with Morning Meal Deals\nStore 142 tripled usual sales with eye-flow zone sports drink display\nStore 392 35%...","thumbnail_url":"https://img.transistorcdn.com/zrZxScRcZFmn69MZIrXmmbPFetZsQRVzOB-QfZwX7Nk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNDUy/YTkzYmMxZWViMjRk/ODBlODViZjVjYTBh/MzNlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}