{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | How Unilever detergent brand Persil measures | Diageo complies with India regulator following | Liquid Death and Garage Beer take","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9c36ae69\"></iframe>","width":"100%","height":180,"duration":389,"description":"The FMCG Marketing Daily — August 19, 2026\n\nIn this episode:\n• Persil's brand boss reveals exactly how a major FMCG detergent brand moves beyond exposure metrics to prove sports sponsorship actually builds brand equity.\n• Diageo has been forced to reformulate spirits sold in India after the FSSAI imposed a sales ban over flavouring violations — a live regulatory crisis with direct brand implications.\n• Liquid Death and Garage Beer have co-created a stunt campaign using AI data center water waste as a creative hook — a masterclass in how challenger beverage brands manufacture earned media with near-zero media spend.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}