{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"EP 125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9c42b7a0\"></iframe>","width":"100%","height":180,"duration":2456,"description":"Logan Dunn, Head of E-commerce at Wyze, ran 100 ads at once, cut traffic, and watched conversions go up. In this episode, he breaks down the counterintuitive paid media playbook behind Wyze's D2C growth — including why narrow targeting beats broad reach, how in-house creative unlocks faster iteration, and what most brands get wrong about scaling paid spend.","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}