{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"UpYourStack","title":"Episode 7 - Salesmsg","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9c561aab\"></iframe>","width":"100%","height":180,"duration":1979,"description":"Noah Berk interviews Chris Brisson, the founder of Salesmsg. Chris shares the company's history, starting as a solution for outbound SMS marketing through Call Loop, evolving due to customer feedback into a comprehensive SMS, voicemail, and calling platform, integrated deeply with HubSpot. Chris delves into the challenges and lessons learned from initial failures, the importance of customer feedback, and how he pre-sold his new product idea through webinars. Salesmsg boasts various use cases across sales, marketing, and support, positioning itself as a leading SMS tool. They discuss the strategic use of AI to enhance customer interaction and simplify communication workflows, aiming to provide an 'easy button' for business communication. Chris also shares innovative uses of SMS in marketing campaigns, highlighting a memorable example of a successful 'swipe up' method for engagement. The episode underscores the importance of transparency, customer feedback, and continuous product improvement. \n00:00 Introduction to Up Your Sack Podcast \n00:17 Meet Chris Brisson from Salesmsg \n00:29 What is Salesmsg? \n01:13 The Origin Story of Salesmsg \n02:45 The Death of Call Loop and Birth of Salesmsg \n04:00 Lessons for Entrepreneurs \n05:52 Building a Better Product \n08:20 Early Growth and Integration \n11:52 Customer Feedback and Future Plans \n16:32 Embracing Customer Feedback \n17:33 The Power of Radical Transparency \n18:44 Sales Message's Unique Market Position \n20:45 Comprehensive Features and Integrations \n23:49 Textize Your Business: A New Methodology \n26:11 AI and the Future of Salesmsg \n28:49 Innovative Customer Experiences \n31:33 Conclusion and Contact Information","thumbnail_url":"https://img.transistorcdn.com/mqkAJhZFO1yyibVaBsMXkXcaQ31L_jKE-taAlcMAi1A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NTkx/YzcwMGZiYjk3Zjk0/MDg1MzY1ZGM3Yzk2/Mzk5Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}