{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"024 Find the $50K Hiding in Plain Sight in Your Business","html":"","width":"100%","height":180,"duration":888,"description":"I list out 10 places I look in my clients’ Profit and Losses, while I cross-reference their calendar, to find more than $200,000. Of course, most people are not leaving money on the table in all ten of these places. But it’s not uncommon for me to have clients who are leaving $75,000 on the table, every year.  Easy targets are areas around unclear or weak boundaries: friends-and-family discounts, last-minute cancellations, and scope creep.  Another place to look is pricing: many of my clients have not increased their rates in years – not just to cover inflation and cost of living increase, but to reflect their increase in value as their skills grow. Women also tend to undervalue their services by 28% compared to men who do the same work, according to a recent study by Freshbooks.  In a recent article, Natalie Eckdahl, host of the Biz Chix podcast, discussed how women entrepreneurs are creating their own glass ceiling when it comes to rates – that women themselves set.  Raising your rates to reflect the value you offer, either in services or in RFPs, is the single biggest lever for finding $50K hiding in plain sight in your business. ","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}