{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy","title":"061. Kevin Rogers On Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9cf22cc7\"></iframe>","width":"100%","height":180,"duration":3028,"description":"Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale — With Kevin Rogers\n \nShare this episode\n\n\tShare on Facebook\n\tShare on Twitter\n\nResources Mentioned\n\n\twww.ProductiveInsights.com\n\thttp://copychief.com\n\thttp://convertbook.frankkern.com/homepage/\n\nBooks Mentioned\n\n\tHelp! For Writers: 210 Solutions to the Problems Every Writer Faces\n\tResonate: Present Visual Stories that Transform Audiences\n\tNo One Here Gets Out Alive\n\nRelated / Mentioned Podcast Episodes:\n\n\t009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter\n\t019. Web Design Success Secrets – With Greg Merrilees\n\t047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media\n\t050: James Schramko on frameworks for Business Profitability And Lifestyle\n\t054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson\n\n \nKey Points (Timestamps)\n00:52 — Intro and overview\n\n01:57— Why copywriting is critical to converting browsers to buyers\n\n03:30 — The value of transparency\n\n05:20 — New expectation: How real can you make this?\n\n08:10 — Kevin’s take on the evolution of copywriting in the next 3-5 years\n\n09:20 — Three main elements a sales letter needs to close the deal\n\n11:30 — Attention is the new currency online\n\n13:00 — Simple framework for “What is it?”\n\n14:56 — Short attention span syndrome\n\n16:12 — Formulas for filling in your “Who are you?”\n\n17:06 — Ash’s “Who are you?” example\n\n19:08 — The scale of severity\n\n\tRed alert\n\tYellow light\n\tGreen light\n\n20:40 — Dollar shave club and how they created a desire for a problem to be solved\n\n21:07 — Most of us create products in the ‘yellow light’   section of the ‘scale of severity’\n\n23:46 — The most popular content online is always begins with a number…” 7ways to…”\n\n25:41 — The importance of quantification in sales letters\n\n26:30 — How Frank Kern uses transparency in his copy\n\n27:50 — “ The thing I care more about than money and the sale is not going to jail!”\n\n28:12...","thumbnail_url":"https://img.transistorcdn.com/9b1RpM1m3U08ppoA1O0r7cNVKH_QBA7NI1mjnPne1fg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGRl/YTNiMGIxMTU5MGU2/YzFhY2VkODIzM2Q2/NmQ5ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}