{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Coach2Scale: How Modern Leaders Build A Coaching Culture","title":"Retention as a Leadership KPI with Tony Burnside | Coach2Scale Episode #90","html":"","width":"100%","height":180,"duration":3012,"description":"In this episode of Coach to Scale, we sit down with Tony Burnside, SVP of APJ at Netskope, to dismantle the outdated playbook on sales leadership. Tony challenges the myth that effective managers need to lead through pressure, fear, or control. Instead, he shares his approach to building high-performing, culturally aligned teams, starting with hiring good humans, creating space for accountability, and making coaching a non-negotiable part of the manager’s role. With over 200 reps across 15 countries under his leadership, Tony’s insights are battle-tested and globally relevant.We dig into what it takes to scale culture across borders, what most leaders miss in their 1:1s, and why every resignation is, as Tony puts it, “a performance review for leadership.” Whether you’re a CRO trying to stabilize performance or a frontline leader drowning in deals and check-the-box coaching, this episode delivers practical frameworks and hard-earned lessons for leveling up your org without burning out your team.Key Takeaways:1. Culture drives performance, not charisma or controlBurnside argues that strong sales cultures don’t emerge from aggressive personalities but from clarity, consistency, and mutual respect across the organization.2. Good human first\" is a hiring filter, not a luxuryHe prioritizes character over credentials, explaining that people who want to win as a team outperform lone wolves in the long run.3. Every resignation is a leadership review.Attrition isn’t just HR’s concern; Tony reframes it as direct feedback on your leadership brand and your managers’ effectiveness.4. Yes, you can be friends with your reps  if you’re still willing to hold them accountableBurnside pushes back on the false tradeoff between camaraderie and performance, noting that trust and accountability aren’t mutually exclusive.5. Global coaching cultures require local empathy.Leading in APJ taught him that you can’t copy-paste U.S. management styles into Japan or India; success comes from...","thumbnail_url":"https://img.transistorcdn.com/opvAF1t5mX5oS98f075ruJp2ACzoZiGPMnZPHMPw65A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyODUzLzE2ODc4/ODc0MDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}