{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Use Emotional Targeting to Acquire Happier Customers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9cfcfd73\"></iframe>","width":"100%","height":180,"duration":3249,"description":"My guest this episode is Talia Wolf, Founder and Conversion Consultant at GetUplift.co.\nTalia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online and generate sales, this episode is for you.\nListen in to learn Talia’s step-by-step methodology of customer research and emotional targeting that you can implement in your business today to connect with your audience and increase sales and conversions.\nTopics covered:\nThe power of emotional targeting\nTalia’s career background\nMarketing and business culture in Israel\nTechnology in marketing versus actually talking to customers\nCustomer-driven optimization\nA step-by-step guide to emotional targeting: customer research, company research, competitor research, emotional content strategy and testing\nTrust and social proof\nTalia’s recommended resources\n\nResources mentioned:\nHow to Improve Website Conversion Without Sacrificing SEO or Speed\nGetUplift.co\nConversioner\nDescartes’ Error: Emotion, Reason and the Human Brain by Antonio Damasio\nLearn Inbound, MozCon, Opticon, CXL Live, Search Love\nTalia’s Emotion Sells: The Masterclass CRO Training\nCopyHackers.com by Joanna Wiebe\nPredictably Irrational by Dan Ariely","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}