{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Accounting Answers Podcast","title":"When Brand Identity Fails in Accounting Practices","html":"","width":"100%","height":180,"duration":811,"description":"On behalf of the Accounting Influencers Broadcast Network, this is the \"Best Practice in Accounting\" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works.\n\nEpisode . In today's interview, \"When Brand Identity Fails in Accounting Practices.\"\n\nToday's story concerns an accounting practice looking to set themselves apart with a more advisory focus than compliance. The brand identity and avatar was all set up - all best practice with brand and marketing. But there was one critical piece of the puzzle not considered. Listen and find out, and learn the necessary lessons to ensure your firm takes the courageous decisions with things like brand. \n\nAction - keep your nerve when you have a good idea - sometimes the audience is not as courageous as you are in your accounting firm.\n\n\n\nIn this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, MandA, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.\n\nIt's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and...","thumbnail_url":"https://img.transistorcdn.com/XrZ2P9El52IADik8EmdA3U-oiL4JYr7f9qNn_P6r04A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wODA3/M2I3NzQ0ODkzNThm/YjdmZDRlYWU3N2I2/MDRkMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}