{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"On Marketing","title":"#25 Mark Huber: VP of Marketing @ UserEvidence","html":"","width":"100%","height":180,"duration":1992,"description":"// WATCH //\n▶️ Watch this episode on YouTube\n\n// EPISODE DESCRIPTION //\nSelling vs. educating. \n\nUnlike science vs. religion, they rarely exist together.\n\nSalesy content stands out—it's easier to sniff out than kids smoking reefer in the high school locker room. \nEducational content, on the other hand, comes from a place of caring and helps the audience make progress.\n\nThat's a big difference.\n\nMark helps illustrates how to create better educational content, why being a generalist is advantageous, and how to be more authentic in marketing.\n\nIf you want to create marketing that isn't boring and resonates with customers, listen to this episode. \n\nIn our conversation, Mark discusses:\nUsing LinkedIn, and other marketing channels, as an educational tool rather than a promotional platform.\nHis belief in the importance of authenticity in (B2B) marketing and avoiding overly salesy content.\nThe potential pitfalls of 'marketing by committee' and how it can dilute a campaign's message.\n\nThis episode is for anyone who wants to: \n(1) Optimize their content strategy to drive more results.\n(2) Enhance the authenticity of their marketing.\n(3) Master decision-making in complex marketing campaigns.\n\n// GUEST LINKS //\n– Mark's website\n– Mark's LinkedIn\n// CONNECT //\n🔵 Connect with me on LinkedIn\n📫 Subscribe to receive new podcasts when released\n☕️ Get a virtual coffee with me\n💻 Learn more about who I am and what I do\n\n// Disclaimer // \nOpinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.","thumbnail_url":"https://img.transistorcdn.com/VlvgNyB2XGXY6k2tFkGuDUOwwlScfG0R4IIuKpjs9H4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTdl/ZGJlYTZjMTNiY2E3/OWE3NjQ1NmY5YTMw/NjdjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}