{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CIM Marketing Podcast","title":"Episode 6: The marketers that stole Christmas","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9d43b968\"></iframe>","width":"100%","height":180,"duration":1811,"description":"How advertising turned Christmas into a cliché – and what to do about it.\r\n\r\nThis podcast will:\r\n• Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring \r\n• Ask what agencies are doing to break the formula of samey Christmas ads\r\n• Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding\r\n\r\nHost: Ben Walker, Head of Media, LID Business Media\r\nGuests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM\r\n\r\nRecorded: Thursday 14 November 2019 12:00 GMT","thumbnail_url":"https://img.transistorcdn.com/f8mfWk-TjVqpDVPk443bS9QE5XsG9FwutoZkXrzXZxE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNzk1/MTM4YmI0NjE3YmNh/NTI1YmE2MDljYjk4/MTQ5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}