{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Naavik Gaming Podcast","title":"The Creator-Led Studio Playbook","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9d4ad78a\"></iframe>","width":"100%","height":180,"duration":2134,"description":"In this episode, host Kalie Moore talks with Zach Letter, Co-founder & CEO of Wonder Works Studio, the makers of hit Roblox experiences, including three SpongeBob titles this year. We dig into how creator roots shape game design and distribution, how influencer-native teams launch differently, and Wonder Works’ long-term bet on licensed IP.\n\nThe conversation dives into launching without paid UA, weekly live-ops that drive creator content, and when brands should integrate into hit experiences versus build standalone worlds. Zach also shares what makes an IP “Roblox-ready,” how transmedia loops amplify impact across YouTube, Discord, and merch, and why he believes UGC’s rise is unstoppable.\n\nWe’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.\n\nWe’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you’re interested in learning more, go to https://gaming.lsvp.com/.\n\nIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.\n\nWho’s On:\nGuest - Zach Letter: https://www.linkedin.com/in/zachary-letter-0769b893/\nHost - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ \n\nWatch the episode: YouTube Channel\nFor more episodes and details: Podcast Website\nFree newsletter: Naavik Digest\nFollow us: Twitter | LinkedIn | Website\nSound design by Gavin Mc Cabe","thumbnail_url":"https://img.transistorcdn.com/I6fElHVztPSpIDUYjOOJIkFaMWeOFfzmuK4Zvdw4g2k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYWVl/NmFiNWZkNTg2NDJh/ODQ0NjIzNmRiMDdl/YjJjOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}