{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 85: How To Use the Power of Video to Attract Limitless Leads Who Are Ready to Buy with Kate Hore-Lacy","html":"","width":"100%","height":180,"duration":2645,"description":"We all know that video is a powerful tool to grow your brand and using video to effectively grow your sales is a specialty in and of itself, especially if you’re trying to bring in leads with organic video content.\n \nWhere should you post? How do you know your videos are being shown to people who would be interested in your business? What should your videos be about?\n \nIf you’re brand new to the idea of selling through a short video post, or if the very thought makes you uncomfortable, it can be tough to know where to start.\n \nKate Hore-Lacy is a master at using video as a tool in your business to make more sales. Like a lot of business owners, Kate had to make a big pivot in her sales strategies when COVID cancelled the live events where she would typically find many of her leads.\n \nThinking outside of her comfort zone and pushing past her resistance to doing video has paid off big in her business and today, she’ll share some of her strategies and tips for success with video as a sales tool.\n \nKate Hore-Lacy is a client attraction strategist and sales and mindset mentor. Values-driven service providers who struggle with sales hire her to claim their impact, get clients, get praised and get paid! She has addressed worldwide audiences through summits, videos and workshops to rave reviews and with over 33,000 followers of her daily videos, has recently been named a LinkedIn sales star.\n \nListen to the full episode to hear:\nHow pivoting to video on a platform with less saturation helped Kate bring in sales when COVID caused her live events to be cancelled\nEasy strategies for selecting video topics\nWhy your video description needs a hook too\nHow to catch and keep your audience’s attention\nWhy you don’t need to spend a ton of money on equipment to do video, and one relatively inexpensive thing that’s totally worth it\n \nLearn more about Kate:\nKateHoreLacy.com\nConnect with Kate on LinkedIn\n \nLearn more about Gillian:\n \nJoin Startup Society (promo code: earnmore)\nGet on...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}