{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"LEAP WORKS Blog","title":"What is branding?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9db81826\"></iframe>","width":"100%","height":180,"duration":660,"description":"Branding differentiates a business from its competitors. Differentiated businesses attract more customers and earn more revenue by creating brand awareness and loyalty. Learn what branding is and the impact it can have on your business.","thumbnail_url":"https://img.transistorcdn.com/P-xTA52Cnpv24e5aTUXxL6A0uEDz-Bq0KmDM_beh9Nc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwMjIvMTU2MjUy/MzI3NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}